No matter how hard some people try to mystify SEO, it is not as complicated as many would lead you to believe. Despite all the techno jargon that many in the field will throw at you: SERPs, SEM, PageRank, Keyword Density, Vertical Search, Algorithms… SEO is really simple to do if you understand some basic concepts and follow some easy steps.
For anyone starting out, SEO is a great way to get lots of site visitors from search engines… IF you learn how to do it the right way. Before I introduce you to some of the easy steps to take, though, I want to emphasize something important. Check out our site https://www.bayareawebdesignwizards.com/ for more web design and SEO tips.
Site visitors come from search engines.
Yes, you know that visitors can also come from social networks: Facebook, Twitter, Blogger, etc. But let’s face it: if your website is listed at the top of Google SERPs, then there is almost no chance that you will get visitors from the social networks.
This is why SEO is so important. If you manage to get your site listed top in Google SERPs, then you will get numerous high-quality visitors from all over the world. And this means free traffic for a long time.
So bottom line:
Without SEO, you will get zero traffic. With SEO, you will get constantly increasing traffic from search engines.
SEO Basics: On-Page Optimization
Now that you know how important SEO is for your site, let’s go to the technical bits:
Many SEO experts will tell you that meta tags are only for search engines and that they don’t really affect your rankings. The reality is that they are almost always used by search engines, thus affecting your rankings.
A very important step in on-page optimization is using the appropriate titles for each of your pages. A relevant title will not only encourage more traffic, but it will also rank higher. That said, don’t go overboard and think you have to stuff all your keywords in the title to get rankings. You will be penalized instead.
In the meta tags, the description is used as a brief description of your website. This has penalties of its own when it comes to SEO. Sometimes, search engines will use it, which can work for you, but in most cases, it won’t work at all.
Another place where you can place more keywords is the heading tags, H1, H2, H3. Use the keywords in these tags. These are HTML tags that head to the text between the title tags.
Navigation is not only done with textual content. You can also build a site map made of plain text links. Very often, Google loves text-based navigation. So, if you find a way to create a text-based site map, this will certainly please Google.
If your URLs look like they should, it is because they are too long. For that, you can create query strings that will cut the number of characters in your URLs.
Keep URLs short, simple, and descriptive. Always, the URL is the first thing that your potential visitors will see concerning your website.
Have a good navigation structure. Simple, clean, and appealing; your navigation structure will contribute to SEO. So, it is not only important visually. It is practically useless if search engines can not read the URLs.
One of the most important parts of on-page optimization is Meta tags. Search engines can tell what content is in your meta tags. Plus, your tags condos important title text and description text.
substantive content in the meta tag
title tag text – the timeframe to describe what your website is about
short title tag text – don’t repeat the same thing too many times
informative and unique – a phrase that will get people to click on your website
Although you are not going to see much in the form of gadgets, make sure that you have small meta tag images and alt tags for all your images.
URL and Title:
Lease your URL page not to be too long
Put your keywords in both the URL and the Title tags
Use bold text to emphasize your keywords
Don’t use confusing words: focus on making sure that your keywords and content are on target
Avoid using jargon: communication should be as clear and simple as possible
Keep it simple: the simpler your content, the better
It is most efficient to use text for all your navigation, content, headers, and headlines.
Page size: Make sure your website is able to load quickly. If you have a decent page size, others will be able to load faster.